Taiwanese retailers launch coffee and festival promotions

Major convenience stores and retailers in Taiwan are launching various promotional campaigns targeting coffee drinkers and consumers preparing for the Hungry Ghost Festival.

Convenience chains including 7-ELEVEN, FamilyMart, Hi-Life, and Mi-Lien-She are offering significant discounts on coffee products. 7-ELEVEN is running buy-one-get-one-free deals on large lattes and various app-exclusive multi-buy offers. FamilyMart is providing deals such as two lattes or Americanos for 95 TWD, alongside various app-based discounts on specialty drinks.

In preparation for the Hungry Ghost Festival, PX Mart is offering rewards of up to 19.7% through loyalty points and credit card partnerships. A.Mart is providing electronic cash vouchers and discounts on imported fruits. 7-ELEVEN is offering tiered discounts on specific categories, while Hi-Life has released limited edition ritual supply bags containing various food items.