Taj named world’s strongest luxury hotel brand for fifth year

The Taj brand has been named the world’s strongest luxury hotel brand for the fifth consecutive year according to the ‘Hotels 50 2026’ report by Brand Finance UK. The Indian Hotels Company (IHCL) reported that the brand’s value increased by 32% to USD 878 million, achieving a Brand Strength Index (BSI) score of 93.5/100 and an AAA+ rating.

IHCL Managing Director and CEO Puneet Chhatwal noted that the recognition reflects the brand’s legacy and continued relevance across different geographies. The report highlights Taj’s ability to blend Indian heritage with personalized hospitality to meet the demands of luxury travelers.

In regional operations, IHCL teams in Goa and Karnataka have been recognized for their focus on guest experience and operational efficiency, particularly within housekeeping departments that manage service details and sustainability efforts at properties such as Taj Fort Aguada and Taj West End.