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Take-Two Interactive CEO Strauss Zelnick has revealed that pre-orders for Grand Theft Auto VI are performing significantly better than anticipated. Notably, consumer demand is skewing toward the $99.99 Ultimate Edition rather than the $79.99 standard edition. Zelnick suggested this trend may be driven by the most dedicated fans who are pre-ordering early to secure premium content.

As part of an expansive marketing strategy, an extended look at the game is scheduled to premiere on Netflix on August 27, followed by a release on YouTube six hours later. This partnership aims to reach audiences beyond the core gaming community.

Regarding pricing, Take-Two intends to maintain the official launch prices, noting that any potential discounts would be at the discretion of individual retailers. The game is scheduled for release on November 19 for PlayStation 5 and Xbox Series X/S. Additionally, Zelnick defended the decision to offer the title in a digital-only format, citing the industry's shift toward digital distribution.

Entities

CNBC · Grand Theft Auto 6 · Grand Theft Auto VI · Netflix · Rockstar Games · Strauss Zelnick · Take-Two Interactive

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