Take-Two CEO predicts digital dominance and cloud streaming era

Take-Two Interactive CEO Strauss Zelnick predicts a significant shift in the gaming industry toward digital distribution and cloud streaming. Zelnick stated that the company's business is already more than 90% digital, noting that physical discs are becoming less relevant to consumers. He suggested that while physical versions might still be released occasionally, they will function more like vinyl records than essential components of a major release.

Looking ahead, Zelnick anticipates that within three years, the industry will enter an era of commercial streaming. He believes that as low latency and performance improve, devices that were not previously considered gaming machines will become capable of playing games. This shift could potentially increase the user base tenfold by reaching consumers beyond the core gaming market. Additionally, Take-Two is exploring collaborations with platforms like Netflix, which is expected to host the first detailed footage of Grand Theft Auto VI.