Takuya Kimura reunites with Gatsby for Moving Rubber renewal

Mandom’s men’s cosmetic brand, Gatsby, is renewing its Moving Rubber hair styling series. The updated product line features improved ease of movement and enhanced long-lasting hold through new formulas, including a smooth application technology. The product lineup has expanded to 10 items, combining long-selling classics with four new products designed to meet current trends, all featuring refreshed matte-texture packaging.

To mark the renewal, actor Takuya Kimura will lead a new advertising campaign starting in mid-September. This marks a reunion for Kimura and the brand, as he previously appeared in advertisements for the same series when it first launched in 2006. The campaign, centered on the message ‘There is nothing but good feelings,’ will roll out via graphic advertisements and in-store displays nationwide, followed by television and transit commercials in the autumn.