Tampa Bay Buccaneers announce multi-year Pepsi soft‑drink partnership

The Tampa Bay Buccaneers have entered a multi‑year agreement with PepsiCo, making Pepsi the team’s official soft‑drink partner and elevating the brand to Pewter Partner status, the franchise’s highest corporate sponsorship tier. The deal ends a 50‑year relationship with the previous beverage partner.

Starting in the 2026 season, Pepsi products—including Pepsi, Pepsi Zero Sugar, Mountain Dew, poppi and Mug Root Beer—will be sold throughout Raymond James Stadium and at the AdventHealth Training Center. The partnership introduces a “Pepsi Tailgate” at Veranda D, a new “Tampa Two” concession combo, and player‑themed collectible cups for home games. Pepsi will also serve as presenting sponsor of the Buccaneers’ Week 12 Monday Night Football matchup against the Carolina Panthers and will back community initiatives such as the Kickoff Family pre‑game experience, Bucs Beach activations, and the She Is Football Weekend program.