Singer Tamta made her runway debut at London Fashion Week, participating in the Spring/Summer 2027 show by designer Natasha Zinko. The collection, titled ‘Pay Per View’, explored themes of public image, constant observation, and the performance of persona in digital and physical spaces.
Rather than a traditional model casting, Zinko utilized a cast of diverse personalities to play specific roles, including Kelly Osbourne, Katie Price, and Drea de Matteo. Tamta’s appearance featured an aesthetic aligned with the label’s experimental style, incorporating elements such as nude latex and theatrical props to fit the show’s performance-based concept.
Natasha Zinko, a Central Saint Martins graduate, is known for a brand identity that emphasizes gender-fluidity, upcycling, and unconventional silhouettes, moving between lingerie, clubwear, and reimagined uniforms.