Tanaka Kikinzoku expands gold product lineup amid rising demand

Tanaka Kikinzoku is expanding its lineup of small-scale gold products in response to rising precious metal prices and increasing consumer interest in smaller investment items. The company announced the launch of two new pure gold products on September 1, 2026: a 3g ‘Shoofuku Kozuchi’ gold coin card and a 10g ‘Fuji and Sakura’ gold coin.

Data from the previous year shows that sales volumes for 5g and 10g gold coins increased approximately 1.4 times compared to the same period the year prior. The new 3g card is designed for portability in wallets or card cases, while the 10g coin features traditional Japanese motifs of Mount Fuji and cherry blossoms.

In addition to new product launches, the company continues to facilitate the purchase and sale of investment-grade gold, such as 20g Tanaka Kikinzoku ingots, through its network of retail locations across Japan.