Tanger reports surge in foot traffic and sales linked to World Cup tourism

Tanger’s Executive Chair said the company saw a marked increase in visitor numbers and revenue at its centre locations during June and July, attributing the rise directly to tourists attending the World Cup. The boost was described as a “new visitor” effect, with the tournament acting as a magnet that generated higher purchase intent.

The CEO highlighted a marketing mix that combines “American‑style” experiences, food and beverage offers, and outlet‑price merchandising to turn one‑off visits into repeat purchases, emphasizing the importance of delivering a “value experience” while the event’s momentum lasts.