Tangier to host International Berry Seminar focusing on industry competitiveness

The XLIII International Berry Seminar, organized by Blueberries Consulting, is scheduled to take place on 16 September in Tangier, Morocco. The event aims to address the shifting business conditions and technological requirements necessary for the berry industry to maintain competitiveness in an increasingly contested global market.

As Morocco has gained significant influence in the international berry sector, the seminar will focus on critical challenges including productivity, quality, water efficiency, and the use of genetics for market differentiation. Key discussions will involve Amine Bennani of the Moroccan Berry Growers Association, Cindy Van Rijswick from Rabobank Research, and Álvaro Villalba from Hortifrut. Topics will include global blueberry trade flows, market trends, and the importance of data-driven decision-making to navigate increasingly variable growing seasons.