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[BUSINESS] · India · 4 sources

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Tanishq launches new festive jewellery collections

Tanishq and its contemporary brand Mia by Tanishq have launched new jewellery collections aimed at the festive season.

Mia by Tanishq unveiled ‘Lightscapes’, a collection featuring over 230 designs using gold, natural diamonds, and coloured stones. The collection includes items such as jhumkis, necklaces, rings, and bracelets in 9KT and 14KT gold. Many pieces are priced under ₹50,000 to facilitate gifting and self-purchase.

Additionally, Tanishq introduced a new edition of its ‘Festival of Diamonds’ campaign, featuring actor Ananya Panday. This collection focuses on natural diamond jewellery utilizing four specific design techniques: CNC Rainbow Plating, Floating Diamonds, Reflection Illusions, and Form Illusions. These methods are designed to manipulate light and movement to alter the visual appearance of the diamonds. The collection is priced starting from Rs 40,000.

Entities

Ananya Panday · Mia by Tanishq · Tanishq