Tanishq unveils Festival of Diamonds campaign with Ananya Panday

India's largest jewellery retailer, Tanishq of the Tata Group, has launched its Festival of Diamonds campaign starring actress Ananya Panday. The campaign promotes a new range of everyday natural‑diamond jewellery that incorporates several design innovations, including a CNC rainbow‑plating technique, a floating‑diamond setting and reflection‑form illusion detailing. These technologies are intended to amplify the stones' sparkle and create dynamic visual effects.

The launch film, set in a family home, follows a child who is drawn to the radiant diamonds and shares the experience with relatives and a pet, underscoring the brand’s message that natural diamonds brighten everyday moments. The collection, priced from around ₹40,000, includes earrings, rings, pendants, necklaces, bangles and bracelets, adding to Tanishq’s portfolio of over 10,000 designs.