Tanjung Raya MSMEs receive digital marketing training

Micro, small, and medium enterprise (MSME) owners in Tanjung Raya, Agam Regency, West Sumatra, have received specialized training to expand their market reach through digital platforms.

Organized by the Entrepreneurship and Technology Management (ETM) expertise group of SBM ITB in collaboration with the Faculty of Economics and Business at Universitas Andalas, the program provided 30 participants from various sectors with digital business training and mentoring. The sessions included practical instruction on using mobile devices to market products online and utilizing e-commerce platforms such as Tokopedia and Shopee to build broader customer bases.

Project leader Evy Rachmawati Chaldun noted that digitalization offers MSMEs an opportunity to overcome the limitations of local markets. The training aimed to improve competitiveness by teaching participants how to map their selling habits and implement digital strategies to reach distant markets.