Tanzania Tourist Board launches CODE +255 domestic tourism campaign

The Tanzania Tourist Board (TTB) has officially launched the ‘CODE +255 – TWENZETU KUTALII’ campaign to promote domestic tourism. Running from October 27, 2026, to January 15, 2027, the initiative aims to encourage Tanzanian citizens to explore the country’s natural wealth, historical sites, cultural heritage, and beaches.

To maximize reach, the TTB is partnering with the Tanzania Bus Owners Association (TABOA), which will utilize over 400 buses to display tourism-related content to passengers. The campaign also involves celebrities, social media influencers, and content creators to raise awareness. TTB Director General Dr. Thereza Mugobi noted that the initiative will include special offers and affordable travel packages to accommodate various income levels.

In addition to wildlife parks, the campaign emphasizes the importance of traditional cuisine, arts, and festivals as drivers for economic opportunities for local entrepreneurs and service providers.