TAP Air Portugal and Iberia expand loyalty programs via new travel partnerships

TAP Air Portugal and Iberia are expanding their respective loyalty programs to offer more comprehensive travel services.

TAP Air Portugal has partnered with Airbnb, allowing TAP Miles&Go members to earn two miles for every euro spent on eligible stays and experiences booked through a specific web portal. This move follows a surge in international tourism, with Airbnb noting a 28% increase in international bookings by Portuguese travelers this summer.

Iberia has launched 'Avios Hoteles,' a platform developed in collaboration with Expedia. Iberia Club members can now book over 300,000 hotels worldwide using Avios, cash, or a combination of both. The platform also allows members to earn Avios on hotel stays (up to 10 per euro) and car rentals with Avis and Budget. This initiative is part of Iberia's 'Plan de Vuelo 2030' aimed at enhancing customer experience and expanding the airline's reach.