Target Corp. to launch new prestige beauty spaces in 600 stores

Target Corp. is launching its own prestige beauty destination, Target Beauty Space, on September 10. The move follows the end of the retailer's partnership with Ulta Beauty. The new concept will debut in more than 600 stores nationwide and online, featuring an assortment of over 1,600 products from 90 prestige, emerging, and global brands.

The curated selection includes skincare brands such as Clearstem, First Aid Beauty, and Sunday Riley, alongside hair care brands like Briogeo and Joico. The retailer is also emphasizing K-Beauty with brands such as Eqqualberry and Amuse, as well as international offerings like the Mexican brand Sarelly and French nail care brand Manucurist. Fragrance brands including Lake & Skye and Boy Smells will also be featured.

Among the new additions is Glamazon Beauty, founded by celebrity makeup artist Kim Baker. The brand focuses on inclusive complexion products designed to provide buildable, skin-like coverage. The new Target spaces will include interactive elements, such as a center table for storytelling and sampling, and a dedicated minis assortment. Target Circle members will also have access to exclusive offers and experiences.