Target Corporation appoints Mark Weinstein as Chief Marketing Officer

Target Corporation has appointed Mark Weinstein as its new Chief Marketing and Guest Experience Officer, effective immediately. Reporting directly to CEO Michael Fiddelke, Weinstein will lead the company’s marketing and guest experience strategy, focusing on consumer discovery, shopping, culture, and community engagement.

In addition to brand strategy, Weinstein will oversee Target’s retail media network, Roundel, and the company’s marketplace, Target+. He joins the retailer from Hilton, where he served as Global Chief Marketing Officer for all 28 brands and oversaw Hilton Honors and luxury brands.