Tarleton State student Alejandra Franco dies in rodeo accident

Alejandra Franco, a 20-year-old student and member of the Tarleton State University rodeo team, died following an accident during a competition on September 24, 2026. The incident occurred at the S. A. L. E. Arena in Alpine, Texas, during the Sul Ross State University NIRA College Rodeo.

According to team head coach Mark Eakin, Franco was in the roping box with her horse at the time of the incident. While the specific details regarding how the injuries were sustained have not been released, the event has been described as a freak accident.

Tarleton State President Dr. James Hurley and the university's rodeo team released statements expressing deep sadness, noting Franco’s significant impact on the campus community as a mentor and leader. The Sul Ross Rodeo Team indicated they would provide counseling services to support athletes during upcoming events.