Tartu tourism sees growth in visitors and overnight stays

During the summer of 2026, Tartu experienced a significant increase in both visitor numbers and overnight stays. According to data from Statistics Estonia, 94,593 visitors stayed in Tartu's accommodation facilities, totaling more than 154,493 nights.

Compared to the previous summer, international tourists increased by 8.65% and domestic tourists rose by 4.92%. The share of accommodated guests grew by 6.59%, while the number of overnight stays increased by 3.9%. Of the total guests, 54.32% were international and 45.68% were from Estonia. The largest groups of international visitors included guests from Finland, Latvia, Germany, and Lithuania, with notable growth also seen from France, Italy, and the Netherlands.

Monthly data shows a steady upward trend throughout the season. In June, visitor numbers rose 3.4% and overnight stays increased 7.4%. July saw 33,870 visitors, a 5.7% increase from 2025, and August reached 33,871 visitors, exceeding the previous year by 10.23%. Tartu's room occupancy rate remained the second highest in Estonia, following Tallinn, with summer averages reaching 68%.