Tata Play launches ad-free 24/7 Hindi reality TV service

Tata Play has launched Tata Play Reality TV, a dedicated 24/7 ad-free service focused on Hindi reality television. Developed in partnership with Shemaroo Entertainment, the service aims to provide a destination for unscripted content, featuring memorable personalities and cultural moments from the genre.

The service is debuting with two landmark seasons of the Bigg Boss franchise: Season 1 (2006-07), hosted by Arshad Warsi, and Season 11 (2017-18), hosted by Salman Khan. The channel will air fresh episodes of these seasons daily, alongside curated short-form content highlighting significant fights, friendships, and highlights from the show.