Tate McRae launches debut fragrance Tate 01

Tate McRae Tate 01 fragrance launch Scent Beauty, Inc. beauty brand

Pop singer Tate McRae has launched her first fragrance, Tate 01, in partnership with Scent Beauty, Inc. The scent, which debuted on October 1, features notes of sage, bergamot, amber, tonka bean, and sandalwood.

McRae described the fragrance as a component of the persona she is building for her next musical chapter. The scent incorporates ISO E Super, a synthetic aromatic molecule designed to interact with the wearer. The artist noted that the fragrance aims to balance a fresh, sporty profile with warmer, woody elements, drawing inspiration from 1990s supermodels.

This launch marks McRae's initial venture into the beauty industry, which she indicated could expand into a larger brand in the future.

Entities

Scent Beauty, Inc. · Tate McRae

Sources

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