TBS drama ‘Kimi no Suki wa Muteki’ trends following intense character developments

The TBS Tuesday drama ‘Kimi no Suki wa Muteki’, starring Matsumoto Wakana and Sano Hayato, has garnered significant online attention following its eighth episode. The series, produced with cooperation from Sanrio, follows a former consultant and a quirky character designer striving to create a global hit character.

In the latest episode, the character design studio ‘Design Seo’ became a focal point. The plot intensified when a character named Rena publicly slandered the protagonist, Anna. This prompted the character Seo to undergo a dramatic “dark descent” (yamiochi) moment, featuring a comedic, villainous aura that viewers found both intense and humorous.

Behind the scenes, the production's art team emphasized the meticulous detail used to build the ‘Design Seo’ set. To reflect Seo’s history and his connection to his grandmother, the set incorporates a mix of vintage items and modern design tools, blending analog and digital elements to portray his professional and personal evolution.