TBWA named Network of the Year as Rory McKechnie joins TBWA New Zealand

TBWA has been named Network of the Year in Campaign Brief’s The Work 2026, following strong performance across several APAC markets. The network recorded 126 acceptances, moving up from the second position in 2025. Key contributors to this achievement included TBWA Lintas India, TBWA SMP Philippines, and TBWA New Zealand.

In related creative developments, TBWA New Zealand has appointed Rory McKechnie as Executive Creative Director. McKechnie joins the agency after nine years at McCann New Zealand, where he led creative work for major brands such as Volkswagen, McDonald’s, and SKY TV. His appointment aims to bolster the agency’s creative ambition following its ranking as the number two agency in New Zealand in The Work 2026 Hot List.