TCCTA Awards 2026 recognizes excellence in Thailand's contact center industry

The Thai Contact Center Trade Association (TCCTA) hosted the TCCTA Contact Center Awards 2026, focusing on the theme of “Modern Contact Centers in the Digital & AI Era.” The event aimed to elevate Thai service standards to international levels by encouraging organizations to integrate technology with human empathy.

Sarun Vejsupaporn, President of the TCCTA, noted that the industry is shifting toward using AI as a “Copilot” or “AI-Assisted Human” rather than replacing staff entirely. This approach seeks to increase operational speed while maintaining high customer satisfaction through human sincerity.

Praram 9 Hospital was a notable recipient, winning two individual awards in the Tele-Service category: “The Best Contact Center Manager of the Year – Tele-Service” and “The Best Contact Center Supervisor of the Year – Tele-Service.” The hospital was recognized for using its contact center to enhance the patient experience from the initial point of contact, including medical inquiries, doctor selection, and appointment coordination.