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[BUSINESS] · Italy, Germany · 3 sources

TCL 55‑inch 4K TV reaches historic low price in Europe

In Italy, Amazon is offering the TCL 55A400 55‑inch QLED 4K TV for €549.90, down from €699, a discount of more than 20% and the lowest price recorded for the model since its launch. The same retailer also lists the 65‑inch Mini‑LED 65Q7D PRO at €999.90, €200 below its regular price.

In Germany, Lidl’s online shop lists the TCL 55P61K 55‑inch 4K TV for €426.90 plus €30.90 shipping, totalling €457.80. This price is about €128 higher than a comparable TCL 55‑inch model (55V6C) sold on Amazon for €299, and roughly 20% above the current market average of €357 for the same size. The Lidl offer is therefore considered less competitive than other online options.

Both promotions highlight aggressive pricing strategies for TCL’s mid‑range 4K televisions across European retailers.