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[BUSINESS] · United Arab Emirates, Côte d’Ivoire, Nigeria · 3 sources

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TCL named Official Display Partner for Red Bull Wings Cup in UAE

TCL has announced its role as the Official Display Partner for the Red Bull Wings Cup UAE campaign. The company is integrating its QD-Mini LED TV technology into the EA SPORTS FC 27 competition to support high-performance gameplay and immersive viewing for participants and spectators.

The tournament offers UAE residents aged 18 and older multiple pathways to qualify for the National Final, including a University League, an Open League via PlayStation Tournaments, and a last-chance qualifier in Abu Dhabi. Successful players can earn a spot to represent the UAE at the Red Bull Wings Cup World Final, scheduled to take place at Nu Stadium in Miami, USA, in early 2027.

Entities

EA Sports · PlayStation