Teatro Municipal de Santiago to host digital marketing workshop in Antofagasta

The Teatro Municipal de Santiago, in collaboration with the Ministry of Cultures, Arts and Heritage, will host a free sales and digital marketing workshop in Antofagasta. The program is designed for individuals interested in developing digital strategies for projects and services, with a specific focus on the cultural sector.

The workshop will take place on August 25 and 26 at the Universidad Católica del Norte. It will be led by Claudia Díaz Figueroa, the head of digital marketing at the Teatro Municipal de Santiago, who brings over 15 years of experience in digital marketing and cultural campaign specialization.

This initiative aims to strengthen regional cultural sectors by sharing expertise and tools to help organizations and cultural agents manage their own projects. The theater seeks to diversify its audiences and break geographical barriers by fostering collaboration with communities and institutions across different regions of the country.