Social media platforms crack down on AI-generated content

Major social media platforms are implementing new measures to combat ‘AI slop’—low-quality, mass-produced, or unoriginal content generated by artificial intelligence. LinkedIn has seen significant user engagement with its new ‘seems like AI slop’ reporting button, which was used over one million times in its first two weeks. According to LinkedIn Chief Product Officer Hari Srinivasan, posts flagged as such are seeing approximately 40 percent fewer views. As part of this shift, LinkedIn has also replaced its AI-driven ‘enhance your post’ writing tool with a simpler grammar proofreader.

Other platforms are adopting similar strategies to prioritize human-centric content. YouTube has updated its policies to target ‘inauthentic content,’ which includes mass-produced, templated videos lacking human creative input. Snapchat has moved to stop recommending fully AI-generated videos in its Spotlight feed, while TikTok has introduced requirements for visible labels on realistic AI-generated visuals and audio.

These actions reflect a broader industry trend where platforms aim to distinguish between helpful AI assistance—such as grammar correction or creative enhancement—and wholesale automation that degrades the user experience. While some platforms use labeling, others use algorithmic demotion or demonetization to manage the influx of synthetic content.