ZOZO launches AI styling feature as Apple begins iPhone 18 Pro sales

ZOZO has launched a new feature called ‘Niau Room by ZOZO’ on its fashion coordination app, WEAR by ZOZO. The service utilizes proprietary data and AI to provide personalized styling suggestions through a ‘Fashion Core Diagnosis’ that categorizes users into 28 distinct style types.

The AI-driven experience includes ‘Lab-kun,’ a digital assistant that explains coordination points, and a generative AI virtual fitting feature that allows users to see how clothes look on their specific body types using photos. The system integrates with ZOZOTOWN, allowing users to purchase suggested items directly.

Separately, Apple has begun sales of new hardware at the Apple Nagoya Sakae store. Available products include the iPhone 18 Pro and iPhone 18 Pro Max, featuring enhanced camera capabilities such as variable aperture and 8x optical-quality zoom. The rollout also includes the Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5.