TECHTIMES relocates to Düsseldorf to launch B2B reference marketing

TECHTIMES, a specialized agency for technical communication, has relocated from Essen to Düsseldorf and announced a strategic relaunch. The agency is shifting its focus toward creative reference marketing for technical and industrial B2B companies.

Owner Heinz-Joachim Imlau stated that the move aims to address the declining demand for technical texts caused by AI. To differentiate from automated content, the agency will utilize human expertise to produce authentic user reports, analytical case studies, and industrial video reports using advanced camera and drone technology. The new service model is designed to build trust in complex systems and shorten B2B sales cycles by providing high-quality, visually distinct documentation of production processes and technology applications.