Tecnomoda explores the intersection of fashion, technology, and business

The second edition of Tecnomoda, organized by Tiendanube, recently brought together over 800 professionals, designers, and tech specialists to discuss the intersection of fashion, technology, and business. The event highlighted how digital tools, such as e-commerce, data management, and social media, are no longer optional but essential components of a brand's structure to reach modern consumers.

Parallel to these technological shifts, the circular fashion movement is gaining significant traction in Argentina. Specialized platforms are facilitating the second-hand clothing market, moving it beyond niche trends. Companies like Renová Tu Vestidor, which boasts a community of over 2.5 million users, and Galpón de Ropa are providing structured digital environments for buying and selling pre-owned garments, allowing users to manage sales through professionalized online systems.