Ted Lasso Season 4 Features Taylor Swift’s Eras Tour Impact in Kansas City

The premiere of Apple TV+'s Ted Lasso Season 4 shows Rebecca, Keeley and Higgins traveling to Kansas City, where they visit the boutique Dazzle Me Moi. The shop’s recent boom is credited to Taylor Swift’s Eras Tour stop in the city, which sparked a wave of local shopping after a backup singer posted an outfit online. The owner explains she used her divorce settlement to open the store, noting the tour helped lift the business out of a recession.

Executive producer Jamie Lee confirmed the show’s nod to Swift, saying, “We would love it… Taylor, please, if you’re watching, come hang out in our writer’s room.” The episode also sets up the series’ new storyline of Ted (Jason Sudeikis) returning to England to coach a women’s football team for AFC Richmond.