Teenage Mutant Ninja Turtles Pizzeria Opens on Avenida Paulista, São Paulo

A 500‑square‑metre themed restaurant dedicated to the Teenage Mutant Ninja Turtles franchise opened on 7 August 2026 at 967 Avenida Paulista in São Paulo. Operated by Fan&Food in partnership with Paramount Products & Experiences, the venue can seat 160 guests and combines a New‑York‑style pizza menu, a licensed merchandise shop and immersive set‑pieces that recreate the 1980‑90s New York backdrop of the cartoon, including an entrance through a simulated sewer and a meditation area beside Master Splinter.

The concept targets families, tourists and nostalgia‑driven fans, offering a mix of classic cheese and pepperoni slices, specialty toppings, pastas, salads and desserts. It operates without reservations, serving customers on a walk‑in basis from early morning until late night every day. The launch reflects the growing Brazilian market for experience‑based attractions, which generated roughly BRL 9.5 billion in 2025.