Telecinco rebrands afternoon magazine ‘La tarde se mueve’

Telecinco has rebranded its afternoon magazine program ‘El verano se mueve’ to ‘La tarde se mueve’. The change, which took effect on Monday, October 5, marks the transition of the show from a seasonal summer replacement to a permanent fixture in the network's autumn schedule.

Produced by Unicorn Content, the program is hosted by Ion Aramendi and Kike Quintana. While the title has changed to reflect the new season, the production team, studio, and format of live connections across Spain remain the same. The show was originally launched in June as a temporary solution to cover the afternoon slot during the summer months, but Mediaset decided to maintain it on the grid due to its performance.

In its most recent broadcast under the new name, the program achieved a 9% audience share. The show has previously undergone scheduling adjustments, including a move to a 15:55 time slot in August to consolidate its position in the afternoon lineup.