Telecinco restores focus on Belén Esteban in programming shift

Telecinco has significantly increased its coverage of Belén Esteban, marking a shift in the network's programming strategy following the conclusion of the show ‘Sálvame’ in June 2023. The broadcaster has moved from a period of silence regarding the former star to making her a central figure across multiple magazine programs, including ‘Vamos a ver’ and ‘De lunes a viernes’.

The renewed focus follows recent public tension between Esteban and Julia Janeiro. While Esteban has reportedly remained calm and focused on her daughter, Andrea Janeiro, the network has utilized the verbal confrontation to drive viewership. This trend of revisiting the network's recent history and former collaborators appears to be a broader programming direction under the current Mediaset leadership, which has seen changes in both intermediate management and the presidency.