Telecy presents causal inference technology for TV advertising at YANS2026

Telecy, a group company of CARTA HOLDINGS, presented its data science and generative AI initiatives at the 21st Young NLP Symposium (YANS2026) held in Sendai from August 16 to 18, 2026.

The company showcased its patented technologies, including ‘Telecy Analytics’ and ‘Lightning MMM,’ which utilize statistical models and causal inference to measure the effectiveness of television commercials and optimize advertising investment. A key focus was the ‘Sequential Response Analysis’ method, which uses the difference-in-differences approach to estimate the long-term contribution of TV ads by comparing broadcast areas against control areas.

Additionally, Telecy demonstrated AI agent applications designed to improve operational efficiency by automating data collection and proposal creation for pre-broadcast analysis. During the symposium, CARTA HOLDINGS also presented the ‘CARTA HOLDINGS Award’ to Ryo Kojima and Makoto Miwa from Toyota Technological Institute for their research on controllable QA data augmentation.