Telekom launches campaign addressing teenage loneliness and AI reliance

Telekom has launched a new advertising campaign addressing the growing issue of loneliness among teenagers. The campaign highlights the paradox of increased connectivity through technology alongside rising social isolation.

Data from the ‘Slovak Students in the Online World 2025’ survey indicates that one in seven teenagers seeks support from artificial intelligence. The campaign, featuring a reimagined version of the song ‘Opri sa o mňa’ by IMT Smile, aims to validate the experiences of young people while encouraging them to seek human connection rather than relying solely on AI.