Telekom rebranding replaces COSMOTE brand in Greece

The OTE Group has announced a major rebranding transition, evolving the COSMOTE brand into Telekom. This shift aims to leverage the global scale and innovation of the Telekom brand, which operates in over 50 countries and serves more than 273 million mobile customers.

A central pillar of this transition is the company’s goal to become a leading digital telecommunications provider by 2030, with artificial intelligence integrated into its core strategy, including network management and customer service.

As part of this evolution, 111 retail stores across Greece are being updated with a new magenta-themed aesthetic and modern architecture. These redesigned locations feature interactive digital zones for services such as 5G, Fiber, Gaming, Smart Home, and Business solutions, intended to provide a more immersive and advisory-led customer experience.