Telethon launches limited edition Fat Cat socks to support children

A limited edition collaboration between Australian sock brand MADMIA and Woolworths has launched to support Telethon. The knee-high Fat Cat socks, which feature 3D fluffy ears and the Telethon logo, are being sold for $19.99 at Woolworths stores and online via the Telethon Shop.

All proceeds from the sales will benefit sick, vulnerable, and disadvantaged children and babies. The promotion is supported by The Laver Family, who provided video production services for the campaign. The family, known for winning Australia’s Got Talent, has committed to using their platform to support Telethon annually.