Television maintains dominance in Brazilian media consumption

Television remains a dominant force in Brazilian media consumption, maintaining a significant lead over streaming platforms. Data from Kantar IBOPE Media indicates that broadcast television accounts for 73% of the audience among Brazilians watching video at home. Recent figures from May 2026 show that linear television represents 63.2% of all video consumption in the country, while streaming services combined account for 36.8%.

Beyond mere viewership numbers, television serves as a vital tool for social inclusion and citizenship due to its widespread reach, particularly in areas where high-quality internet access is limited. In regions like Paraíba, local broadcasters provide essential journalistic coverage in municipalities where other media outlets may not exist, connecting local populations with public services and regional news.

The evolution of media has seen the interactive elements of traditional television, such as live studio audiences, transition into digital formats. The social technology once provided by physical audiences—offering real-time reactions and engagement—has been adapted by streaming and interactive digital experiences through chats, polls, and remote cameras.