Television media drives kitchen design and travel trends

The phenomenon of ‘set-jetting’—where viewers travel to locations seen in movies and television—is increasingly influencing home design, particularly in kitchens. Data from Expedia indicates that two-thirds of travelers are influenced by screen media, citing examples such as a 200% increase in Paris searches following ‘Emily in Paris’ and reservation spikes for resorts featured in ‘The White Lotus’.

Beyond travel, television kitchens have evolved into aspirational lifestyle backdrops that communicate character traits, class, and identity. Shows like ‘The Bear’ use organized stainless steel environments to convey intensity, while ‘Succession’ utilizes interiors to signal wealth. This cultural shift coincides with high rates of home improvement; Houzz reports that 54% of U.S. homeowners renovated in 2025, with a median spend of $20,000, as consumers seek to replicate the aesthetics seen on screen.