Television viewership trends in Portugal and Brazil

In Portugal, SIC secured a dominant position in prime-time fiction. The production ‘Destino Maior’ led the day with a 9.1% rating and 21.1% market share, attracting over 903,000 viewers. Other SIC programs, including ‘Vitória – Temporada Final’ and ‘Páginas da Vida’, also maintained leadership in their respective slots.

In Brazil, SBT Notícias achieved a rare victory over Globo during the early morning hours on a weekday. Benefiting from severe storms in Greater São Paulo, the news program led the audience between 2:46 AM and 4:00 AM, surpassing Globo’s ‘Comédia na Madruga’ segment. While Globo regained leadership later in the morning, SBT recorded its best share of the day with the news broadcast.