Telkom digital units expand B2B services and retail media solutions

Telkomsel Enterprise is introducing a data-driven retail media approach designed to help businesses, particularly MSMEs, connect digital marketing activities with offline consumer actions. Through its DigiAds solution—which integrates with Rich Communication Services (RCS), the DigiPOS network, and closed-loop measurement systems—the unit aims to provide visibility into the consumer journey from digital interaction to physical purchase. One implementation involves Unilever Indonesia's brand Rinso, targeting growth in West Java by addressing product availability challenges in traditional markets.

Separately, Telkom Solution has received the Business Impact & Industry Growth award from Kabar Group Indonesia (KGI). The award recognizes the company's role as an ICT provider for the B2B segment, supporting digital transformation for state-owned enterprises and the private sector. Telkom Solution's portfolio includes connectivity, cybersecurity, cloud services, data centers, and artificial intelligence. Veranita Yosephine, Director of Enterprise & Business Service at Telkom, stated that the company focuses on ensuring technology creates tangible value and business impact for its customers.