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[CULTURE] · Australia · 2 sources

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Telstra campaign ‘Villains – Supreme Leader’ named Best TV of the Week

Telstra’s ‘Villains – Supreme Leader’ campaign has been named the Best TV of the Week by Bestads. Created by Bear Meets Eagle On Fire and +61, the film was selected by guest judge Diana Triana.

The campaign features Steve Buscemi as an intergalactic space emperor and uses a cinematic narrative to highlight the security of the Telstra network. The advertisement aims to address cyber-crime concerns, noting that Australians reported over $2 billion in scam losses last year. The campaign focuses on the network's ability to block millions of scam calls and texts monthly.

In addition to the top TV award, the weekly review highlighted the Burnet Institute and Hepatitis B Voices ‘You Can’t Get Hep B’ campaign as the winner for Best Outdoor advertising.

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Bear Meets Eagle On Fire · Diana Triana · SMUGGLER · Steve Buscemi · Telstra