Tennessee Athletics partners with Axle Logistics for basketball jersey patches

Tennessee Athletics has entered a five-year partnership with Knoxville-based Axle Logistics, marking the university's first official jersey patch sponsorship. The agreement applies to both the men’s and women’s basketball programs.

Axle Logistics, a third-party logistics company founded by University of Tennessee alumni, will feature a color-matched orange and white patch on the team jerseys. Beyond traditional branding, the partnership includes investments in student-athlete influencer marketing initiatives designed to help athletes build personal brands and gain professional experience in marketing and business development.

Tennessee Athletics Director Danny White stated that the collaboration was chosen due to the company’s reputation for innovation, integrity, and community commitment. Axle Logistics provides services including truckload, LTL, intermodal, and warehousing across the United States, Canada, and Mexico.