Terraflor expands Portuguese ceramics business through digital growth

Terraflor, a family-run ceramics business from Barcelos, Portugal, is successfully transitioning from traditional local fairs to a digital marketplace. For 40 years, Fernando Loureiro and Fátima Cardoso have sold ceramic pieces across Portugal.

Recently, their son Nelson Loureiro has modernized the business by applying marketing expertise and focusing on digital presence. This shift has led to rapid growth, with the brand's Instagram reaching 11,000 followers in four months and generating online orders. The business now serves a growing international clientele, with 60 percent of customers located in Portugal and 40 percent in Spain, including cities such as Madrid and Barcelona.