TERREPOWER launches new tagline amid brand evolution

TERREPOWER has announced the launch of its new corporate tagline, ‘Reimagine What’s Possible’, marking the culmination of a multi-year brand evolution. Formerly known as BBB Industries until February 2025, the company is transitioning from its origins in automotive remanufacturing to a position as a global leader in sustainable manufacturing.

The company is diversifying its portfolio beyond automotive parts to include industrial end markets, such as solar solutions, energy storage, and EV battery lifecycle solutions. CEO Duncan Gillis stated that the new tagline reflects the company’s approach to innovation and its goal of rethinking traditional product lifecycles to create value across various sectors.