Tesco expands operations with Irish recruitment drive and new media platform

Tesco Ireland has launched its 2026 festive recruitment drive, offering 1,725 temporary roles across its store network. This represents an increase of 600 positions compared to the previous year, a move the company attributes to the expansion of its store network and online operations in Ireland. The seasonal staff will support 13,500 permanent employees during the peak holiday period.

Separately, Tesco is expanding its retail media capabilities through the launch of Ad Manager, a new client-facing self-service platform. Powered by Kevel, the platform is designed to simplify the planning, booking, and measurement of media campaigns for brands. The initiative includes the introduction of an influencer proposition to connect creator-led content with consumer purchases and plans to integrate AI-powered workflows to assist advertisers.