Tesco Ireland launches community-focused marketing campaign

Tesco Ireland has launched a new integrated marketing campaign titled ‘That’s Every Little Helps’, developed by BBH Dublin. Moving away from traditional supermarket advertising focused solely on price and produce, the campaign aims to build a people-focused connection by highlighting the everyday actions of Tesco colleagues that support customers and local communities.

The multi-channel campaign includes TV, radio, cinema, social media, and out-of-home (OOH) advertising, such as a Luas wrap. The creative work features reimagined colleague badges designed by Irish illustrators to spotlight various community contributions. These include supporting over 27,000 projects through the Tesco Community Fund, partnering with the Children’s Health Foundation, backing local suppliers like McCanns Orchard, and donating repurposed delivery vans to charities.