Tesco Media launches new Ad Manager platform

Tesco Media has announced a suite of new capabilities aimed at enhancing brand building and connecting shopping journeys. At the center of these developments is Ad Manager, a new client-facing self-service platform designed to simplify the planning, booking, measuring, and optimizing of media.

Currently, the Ad Manager delivers Sponsored Products, with plans to expand into Display and Video formats to create a more unified media ecosystem. The company intends to integrate AI-powered workflows and recommendations to reduce manual tasks for advertisers and improve optimization decisions. These updates are part of Tesco Media’s goal to leverage customer insights across its physical stores, online platforms, and offsite media to drive sales and long-term customer relationships.